December 2009


December 14, 2009 3:08 PM | Posted by Hayden, Bruce | Permalink

On November 9, 2009, oral arguments were heard by the United States Supreme Court in the case of: Bilski v. Kappos*. With some eighty briefs filed with the case, it is one of the most popular cases this term with the High Court. And, even more surprising is that it is a patent case that addresses the question of what is statutory subject matter for patents.

read more
December 11, 2009 4:37 PM | Posted by Bayton, Emily | Permalink
On October 5, 2009, the FTC announced that it approved final revisions to its “Guides Concerning the Use of Endorsements and Testimonials in Advertising” (the “Guides”), which address endorsements by consumers, experts, organizations, and celebrities, as well as required disclosures of relationships or connections between advertisers and endorsers. The changes, which go into effect December 1, 2009, are targeted, in part, to the increased product sponsorships and endorsements in new-media formats, such as endorsements made by bloggers, endorsements by Twitter and Facebook users and endorsements made in other social media outlets. read more