April 2011

April 29, 2011 7:22 PM | Posted by Norcross, Linda | Permalink

As Apple fights with Amazon.com to assert exclusive trademark rights in APP STORE for, ahem, a software application store, it may be a good reminder to trademark owners to formulate a strategy for avoiding the worst fate to befall a trademark…genericide. Yes, it is actually as deadly as it sounds. Genericide occurs when a trademark becomes generic, meaning it is no longer an indicator of the source of a particular product or service, but rather, has become synonymous with its general class. 

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April 22, 2011 4:48 PM | Posted by Brody-Brown, Dana | Permalink

On March 8, 2011, the U.S. Court of Appeals for the Ninth Circuit issued a key ruling in Network Automation, Inc.  v. Advanced Systems Concepts, Inc., No. 10-5840 WL815806 (9th Cir. March 8, 2011).  Reversing a District Court’s injunction, the Ninth Circuit found that purchase of a competitor’s trademark for use as a keyword in an internet search resulting in the appearance of an ad for defendant’s product in “sponsored links” did not constitute sufficient evidence of likelihood of confusion to support an injunction.

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April 18, 2011 5:49 PM | Posted by Edwards, Nathaniel | Permalink
Metro State University, a public university located in Denver, Colorado, announced plans in March to introduce state legislation that would allow it to change its name to Denver State University. The University of Denver, a private university located just a few miles from Metro State's campus, is not a fan of the proposed name change. read more
April 5, 2011 6:06 PM | Posted by Williams, Nikkya | Permalink
As I posited a few weeks ago, the major Hollywood studios have sued start-up Zediva for copyright infringement. Warner Bros., Columbia Pictures, Disney, Paramount, Twentieth Century Fox and Universal filed suit in the Central District of California yesterday against WTV Systems, Inc., WTV Systems, LLC and Venkatesh Srinivasan, the founder and CEO of Zediva. You can find a copy of the filed complaint at http://www.mpaa.org/Resources/2146a1b0-20bd-48ce-a473-f5f27812ba29.pdf read more