September 2011

September 16, 2011 11:27 PM | Posted by Bayton, Emily; Edwards, Nathaniel | Permalink

NCAA Division I-A sports generated an estimated $4.1 billion in revenue in 2009 - a 60% increase in revenue in just five years.  With increased profitability comes an increased number of counterfeiters looking to capitalize on the valuable intellectual property rights of colleges and universities.  Colleges and universities face counterfeiting issues on several fronts - most prominently with tickets and merchandise - and can no longer take a back-seat approach in dealing with counterfeiting. 

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September 2, 2011 3:40 PM | Posted by Horne, Alexandra | Permalink

What’s in a company name? A great deal if you choose the name carefully, as it will identify the company and be recognized by consumers as the source of the company's products and services. With this in mind, you will want to:

1.      Choose a name that is memorable;

2.      Choose a name that is simple and easy to spell;

3.      Choose a name with a positive connotation;

4.      Consider an eye-catching design or logo; and

5.      Consider a distinctive corporate color.

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